In branding, one of the first things to start is traditionally creating a logo . Psychologists note that people pay special attention to its shape, so it should be both effective and efficient.
Perception of logo forms is not as simple as it may seem at first. That is why some signs immediately hit the target, while others are quickly forgotten. The creation of signs that represent the most popular and famous world brands is based, one way or another, on the psychology of the logo form.
Let's look at how the logo shapes "speak" to the audience and what information they convey about the brand.
Peculiarities of perception of logo forms
how to order logo design correctly Psychology of logo shape
One of the most recognizable logos in the world is the "flourish" of the sports brand Nike. The secret of its success lies, among other things, in its form.
When we perceive a particular form of a logo, various reactions are formed at a subconscious level. For example, straight, wavy, round, square, with uneven edges or curved logos are malaysia mobile number list read by us differently.
A conscientious designer tries to reflect the essential characteristics of a brand in its identity. Let's return to the Nike logo: smooth lines become sharp at the end. What is this if not a call to movement? Especially if these lines are directed to the right - that is, forward.
How to order a logo design correctly
Psychology of logo shape.
Each form contains a specific meaning:
Circle, oval and ellipse
They set you up for positivity and charge you with pleasant emotions. Rounded elements are associated with unity, friendship, love and close relationships. Rings are a symbol of marriage and partnership, they suggest reliability and stability. Roundness is a typically feminine shape.
Round shapes can evoke feelings of comfort, harmony, and unity. They can be associated with concepts of safety, harmony, and friendliness. That is why many companies involved in healthcare or social services choose round shapes in their logos to evoke a feeling of security and trust in customers.
This logo shape speaks of a willingness to solve problems and “smooth out the rough edges.” By the way, this is one of the reasons why MindRepublic has a round logo. Of course, it was not the shape of the logo that determined our character. On the contrary, we chose this particular logo shape because we are in tune with it.
Psychology of Logo Shapes Round Logos
Logo in the form of a square or triangle
Emphasizes stability. Such forms are chosen by those who seek balance. Straight lines and clear forms indicate professionalism, durability and efficiency. However, if they are combined with blue or gray, they can look somewhat cold and unfriendly. In this case, they can be “diluted” with more dynamic colors and non-standard arrangement. For clients, such a solution will look much more interesting and lively than the usual forms.
Triangles also represent power, law, and religion. They are a sign of science. As a rule, the triangular shape refers to the masculine principle, so it is more often found in the identity of those brands that are aimed at a male audience.
Angular and geometric s