15 Powerful Marketing Tactics for Doctors That Deliver Effective Results in the Digital World

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Therefore, there is no doubt that the marketing strategy for health professionals is a recommended practice for the medical profession, including dentists, dermatologists and general practices.

That's why, in this article, we'll tell you what you need to know about this and give you 15 strategies that you can easily implement to have more and more clients/patients.

Will you join us?

What is marketing for doctors and why is it important?
Marketing for doctors is a strategy that helps increase patient zalo database flow and improve their loyalty by generating trust in the public and awakening their interest.

Just like sales strategies , marketing strategies can help you improve business results.

That is why using one or more marketing strategies for doctors can significantly contribute to the development of your practice.

What are the benefits of marketing for physicians?
Among the main benefits of marketing for the medical sector we can consider that:

Increase the acquisition of new patients.
The connection that is generated with the public helps to create a stronger bond with patients and increases their loyalty.
The relationship between medical professionals is humanized as they get closer to their patients.
It increases the visibility and competitiveness of the professionals who carry it out.
The doctor begins to exude greater confidence.
15 marketing strategies for medical professionals and practices
Below, we will show you the most effective practices in marketing for doctors, which can be used independently or combined with each other to obtain better results.

1. Sign up for Google My Business
Google My Business is a Google platform that allows businesses in a certain region to be listed in local searches. This tool can be an excellent source for attracting new patients.

Using this resource is quite simple and you don't have to pay anything. To appear in the results, you need to register with Google My Business and fill out the requested information as completely as possible.

You should consider that this information will be seen by those who are looking for a doctor in your specialty in the region in which you work.

2. Register in online medical directories
There are thousands of medical directories, however, before registering in all of them, the first thing you should do is search for your specialty on Google.

For example, if your specialty is pediatrics, you can search for "pediatricians" and see which directories appear first in the search after the ads.

These are usually the directories where you will get the best results, so go ahead and complete your registration, including images if possible, and wait for the results.

3. Develop your personal brand
To stand out in your profession, you not only need to be a good doctor, you must also consider your name as your personal brand.

Create a strategy considering the image you want to convey, choose some good photos of yourself and your office and place them in the places where you are present on the Internet. Participate in forums and other media where you can establish a presence with the brand.

If you have a medical office, you should also do the same. However, first, you must choose a logo that represents your brand.

4. Create a social media profile
Choose one or two social networks where most of your audience is and create a business profile with your name or that of your practice.

Share valuable information, communicate with the public, clarify general doubts and guide the public with clear information.

This way, you will gain greater visibility, you will be able to attract more and more potential clients and you will be strengthening your personal brand digitally.

5. Use paid ads on social media
Paid social media ads can help you reach an even larger audience. However, before creating an ad you should think carefully about who you want to target , i.e. what type of patients you want to reach.

For example, if you are a pediatrician, you can target parents and restrict the age range based on your ideal patient. This way, your ads will only be shown to people who have children in the chosen age range.

6. Open a YouTube channel
Many doctors have YouTube channels , so if you decide to adopt this strategy and want to get results, you have to do it right.

Create a content plan that allows you to maintain consistency. For example, if you can only make one video per week, choose a specific day and time to post it. This way, your followers will know when you will make new content.

7. Network
Networking can also help you in your marketing strategies for physicians. You can partner with other specialists to get referrals, as well as refer them as well .

In this way, you offer your patients a solution for problems that you cannot address.

8. Create a website
A website is an excellent way to establish an online presence. A strategy that can bring you many results in the medium and long term.

This strategy allows you to give the user complete information about what you can offer and you can even associate this website with Google My Business, to further expand your possibilities.


9. Develop a content strategy
To get better results with your website, it is important to position yourself and to do so there is nothing better than a blog .

In this way, you must develop a content strategy that helps you publish valuable material with a certain frequency and that helps the reader get closer to conversion and schedule a consultation with you.

In addition to helping you attract more clients, it allows you to become an authority in the area in which you work.

10. Encourage your patients to follow you digitally
You can build loyalty among your patients by creating a bond that goes beyond the office. To do this, invite them to follow you on your social networks or leave a review on Google, for example.

A request that you do not need to make personally, you can send an email or an instant message after a consultation, for example.

11. Create a podcast
A podcast is another useful content strategy for the health sector . A podcast is a type of radio broadcast that can be listened to on the Internet at any time, since the programs are recorded.

In this way, you create a program that can be weekly, for example, to stay in touch with your potential patients, those who are already undergoing treatment with you or those who simply want to learn about different topics in the medical universe.


12. Do a webinar
A webinar is another great way to attract potential clients. In addition to giving you authority, it increases visibility and helps you retain the patients you already have.

And best of all, when you register your attendees, they provide you with the data you need to continue doing email nurturing work until they are converted.

13. Create useful material for your patients
Whether it's YouTube, a blog, social media, or a podcast, the important thing is that the content you create is truly useful to the people you want to become your customers.

To do this, you need to understand what they need, what their concerns are, and what their biggest ailments are. This way, you can help and educate them through your content.

14. Implement WhatsApp Business
Who doesn't use WhatsApp these days? Even older generations use this useful form of communication on a daily basis. So why not take advantage of it?

WhatsApp Business gives you extra conveniences in relation to WhatsApp, so you can confirm your consultations, remind patients that it is time for a routine consultation or any other service you want to offer them.

15. Research your competition
Your competition can give you valuable information about the market. And when we talk about researching the competition, we don't mean copying them - on the contrary.

It's important to know what they're doing so you can do it better and avoid unpleasant surprises if they do something that could harm your business in some way.

Legal restrictions for individual doctors on the Internet
Before implementing your marketing strategies, it is essential to consider your country's legislation regarding health disclosure.

There are also stricter restrictions on advertising medicines and treatments. Doctors must be careful when promoting their services so as not to infringe any regulations.

Each country has its limitations, so it is good to know them beforehand and avoid mentioning medications and treatments. It is also crucial not to expose patients, post images that may impact the most susceptible people, among others.