Keep videos visually consistent

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Storytelling allows you to present your product or service in a way that is more human and relatable, which can help build trust with your viewers. Plus, it also helps keep their attention glued to the video until the very end.

#4. No fluff, just meat
Did you know that the human attention span is bosnia and herzegovina phone number list only8 seconds? Yes. It's a little shorter than a goldfish – which is 9 seconds. One thing is clear here: it's more important than ever to keep your videos short and crisp.

Nobody has time to watch a long and winding video. According tostatistics, the viewer will stop watching the marketing video after 2 minutes.

So it makes sense that aStudyshows the video with the highest engagement is a video that is no longer than 120 seconds.

This doesn't mean you have to skimp on content or cut out all the details. It just means you have to be strategic about how you present them.

You can do this by summarizing your main message in a short, catchy title or using subtitles to help you quickly convey your point.

You can start your video with a thought-provoking question or interesting statistic to engage viewers and offer them a solution using your product or service.

Video marketing can be such a powerful tool for highlighting your brand's colors, logos, fonts, and style.

When viewers see a video that is visually consistent with other marketing materials they have seen from your brand, it can help them quickly recognize that you produced the video. This can help increase brand awareness.