A consumer, wanting to buy a product, understands that there is a difference between a real and an imaginary need. The stronger the need, the more he wants to get something, be it a material value or a service.
Step 1: Recognizing the problem
The emergence of a need is influenced by various factors. Depending on their strength and frequency of repetition, the "Stimuli - Action" connection is formed slowly or, conversely, very quickly. For example, a person wants to drink. To satisfy his desire, he needs a certain amount of water. However, after a while, the thirst will arise again. In this case, he will go and buy the water he took last time, because it suits him. This is how a habit of consuming a specific type of product is formed.
Knowing about this relationship, the manufacturer can use it. To motivate to action, bright packaging, unusual taste, sound accompaniment in the hall to cause thirst, and so on may be enough.
Stages of rational consumer behavior
However, to use stimuli correctly, it amazon database is first necessary to establish their relationship with specific actions that lead to purchase or refusal. To do this, research is conducted and an analysis is performed based on the results. Once certain conclusions have been made, the manufacturer can use them in practice by changing the design, introducing a new type of product or adding something to its advertising in order to appeal to human needs and lead the individual to purchase.
Step 2. Search for information
The strength of the need affects the purchase of the product. However, a person first tries to learn something about it, because he wants it to cover his need, and not to be useless. If the thirst is strong and there is money, as a rule, the situation is quickly resolved. If for some reason the product is not available for purchase, a person remembers what he liked most at that moment, and when this feeling returns, he first goes to expand his knowledge of this product.
He can do this in several ways:
Empirical : This means that he has previously purchased similar products and has some experience.
Collecting opinions from your circle . Each person in this group has their own needs, so the reviews will be multifaceted and reveal different sides of the product.
Collecting information from the Internet and the media.
Directly from the label , the accompanying sheet to the product/service itself. However, personal experience with similar products often takes precedence