Learn how to use Facebook Audience Insights below.
Access the tool
To access the tool, you have to go to your Ads Manager and click on the main menu located in the upper left corner. Then, you must choose the Audience Statistics option .
Choose the audience you will analyze
For this step, Facebook provides two options:
Everyone on Facebook. Involves all users of the social network. The audience can be narrowed down using various filters.
People connected to your page. This will only show you data from people who like your Facebook page.
If you have a large following, we recommend starting with the second option. However, if you are creating your buyer persona, you should explore and delve deeper into the platform's total user base.
Create the seed audience
In the left sidebar, you'll find filters you need to use to narrow down your target south africa whatsapp resource audience and uncover data about more specific groups of people.
Initially, it's recommended to use a few like location, age, and gender. Note that location includes the United States by default; you should remove it if you're not interested in targeting that market. You can also include or exclude specific locations, such as cities or provinces.
Within Interests , you will find the same options as when setting up an ad. Multiple interests can be added, but not excluded. It is suggested not to choose overly general options such as sport, food or travel, but rather more specific ones such as “vegetarian food”.
This section is key, as the algorithm attributes interests to users based on the pages they like, the content they interact with, and the ads they click on.
In connections , you can choose a brand's fan page and exclude the other pages of which you are an administrator.
Steps to use Facebook Audience Insights
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