The author took the most useful material from his experience and displayed it in this manual in an entertaining form. Readers will be able, for example, to analyze and compare many methods of assessing the market value of trademarks, comprehensively study the stages of forming a brand portfolio, and examine key actions for creating and strengthening a brand. This knowledge should be sufficient for practical application.
"How Brands Grow. What Marketers Don't Know"
The book is based on many years of experience in researching consumer behavior in various fields. It reveals useful information about the reasons for choosing a particular brand. Readers will also learn how people can buy a product or service, and what an entrepreneur needs to do to attract target customers. The manual also contains valuable information about sales growth factors.
After reading this book, many paytm database of the marketing and brand positioning techniques you know may seem outdated.
"Branding in 60 Minutes"
This edition contains the best solutions. Thanks to the book, you will be able to form your own strategy for building recognizable brands. The valuable advice contained here is given by a renowned marketer who personally developed brand strategies for such giants as Pepsi, Procter & Gamble, Johnson & Johnson, HTC, Heineken.
Among the interesting things in the book are the phenomenon of brand zombies and ways to bring them back to life, requirements for building a strategy, the transformation of brands, and key principles of relationships with them. At the end of the manual, a brand assessment test is prepared for readers.
“Differentiate or Die!”
Today, a huge number of similar products, brands and companies compete with each other. In such conditions, it is extremely important to take your place in the minds of consumers and thus achieve a competitive advantage. This book teaches exactly this survival technique.
The authors use precise and competent examples to show how to form a brand positioning and differentiate yourself from competitors as much as possible. The book is devoid of excessive seriousness. There are only authoritative recommendations and advice, the main message of which is: be different from others so that you will be remembered!
So, positioning serves as the basis for building a brand. Without this basis, the company will quickly be swallowed up by competitors. The result of brand positioning should be a clear image of the product, designed to increase sales and the company's reputation. All advertising campaigns and marketing activities are based on this. Without a unique brand, any business will get lost in the mass of competitors, which will negatively affect sales.