SEO Analysis and Actions to Optimize Your SEO Strategy by MJ Cachón

Collection of structured data for analysis and processing.
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tongfkymm44
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SEO Analysis and Actions to Optimize Your SEO Strategy by MJ Cachón

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MJ left us with a good selection of SEO tools to carry out this study and a few tips to optimize our pages. This is an extract from MJ Cachón's conference at PRO Marketing DAY, and below is a summary of the most important points of his presentation.



Video with the main ideas of the presentation



SEO analysis and tools to detect problems
When doing an SEO analysis of our website, to detect the problems that are timeshare owners email database hindering our positioning, there are several factors to take into account. Among the most important are indexing and crawling, On-Page SEO or how adapted our site is to mobile devices. SEO tools are a fundamental aid to detect these problems.

crawling and indexingCrawling and Indexing
Crawling and indexing primarily affect variables such as web architecture , meta robots , robots.txt , sitemaps , and both internal and external links.



How to check total site indexing
It is essential that we carry out an SEO analysis of the indexation level for several reasons. We have to be very clear about which pages we want to position. There is no point in having a lot of indexed content if it is not fulfilling its conversion objective; in some cases it would even be advisable to deindex some of that content.

These are some of the tools that can help us detect our indexation level:

Google Commands: With commands like Google's “site”, we can find out what is indexed on our website, and it will also let us know which subdirectories are indexed.
Google Search Console : This free tool will also let us know the indexing level of our website. One of MJ's recommendations is that, if we also want to obtain information about a subdomain , we should register it directly in the tool and thus obtain specific data oriented to the domain and the subdomain.
Similar Web: This is another option to determine which subdomains we have indexed.
From our SEO analysis we can extract quantitative and qualitative data. We will be able to know which contents are indexed, which are not, why we are not indexing what we want, etc.

SEO Rule: Index only content that has organic demand
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