In The IP Market The development of the intellectual property market is based on extracting value from innovations. This process involves converting intangible ideas into tangible financial assets. By extracting value, companies can enhance the economic potential of their intellectual property, making it a critical element of their business strategy. Case Study: Chip to burkina faso b2b leads Software with Service The evolution from chip to software to service illustrates the commoditization process. Initially, the chip manufacturer makes a profit from selling the hardware. However, the value of the system built on the chip exceeds the value of the hardware.
The software further enhances the utility of the system, creating a new revenue stream. Finally, the service provider capitalizes on the software's popularity by offering free access but making money through ads and premium services. Vertical Integration to Protect Against Commodities To counter commoditization, companies focus on vertical integration. Vertical integration involves controlling multiple stages of the value chain, from raw materials to final products. By vertically integrating, companies can build on their products and maintain value throughout the process. This strategy contributes to profitability and customer retention. Examples: Amazon, Google, Microsoft Several companies demonstrate the benefits of vertical integration.
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Development of the IP Market Value Extraction
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