But how do they work?

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An AMP (Accelerated Mobile Pages) page is an open source page format for the mobile web that allows your pages to be displayed almost instantly on mobile devices; in short, it is a system developed to make the mobile web experience less frustrating. The AMP project is based on a new standard (.amp.html) built from existing web technologies, which allows for the russian mobile list creation of much lighter web pages. The pages produced by publishers in AMP format, including La Stampa or LaRepubblica, are stored and distributed by Google or by digital platforms that participate in the project, which guarantees improved performance and innovative display methods for users.

Additionally, AMP pages allow users to interact with a single publisher's content across multiple sites during the same session.

In 2015, Google presented the Accelerated Mobile Pages project , but so far it has been described by the media mostly as the Google-made version of Facebook's Instant Articles. There's more, but let's go in order.

Accelerated Mobile Pages are just like any other HTML page, but have a limited set of technical capabilities that are defined and governed by the open-source AMP specification. Like all web pages, Accelerated Mobile Pages load in any modern browser and any web view of an app. AMP uses a variety of technical and architectural approaches that prioritize speed to provide a faster experience for users.



AMP developers have access to a rich and growing library of web components that provide the ability to embed media objects such as social posts and videos, display ads, or collect analytics. The goal is not to have a uniform look and feel, but to create a more common technical foundation for pages that will load faster.