5 tips to succeed on Youtube

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1) Define your content and how to present it : You must have clear ideas about what you are going to offer your subscribers and how you are going to offer it. On the one hand, the content is important: On YouTube we can find videos on practically any topic, we must choose one and develop it in a coherent way. For example, if our channel were about beauty, we should think about the sections that the channel will have (product reviews, fashion sets, makeup trends, hauls...).

On the other hand, we must choose the right tone: The language we use must adapt to the topic and the sections we are going to offer on our channel. Will we use a funny, sarcastic, friendly, professional, serious, neat tone…? There is no correct tone, it all depends on the content, how we feel most comfortable and how we want the audience to feel. Depending on what you do and how you do it, you will have one audience or another, keep that in mind.

2) Your channel must have an attractive design: Things catch our eye first. You need to legal email leads for sale have a good logo, banner, video thumbnails, and a recognizable and easy-to-remember username. Again, things like the colors or shapes that predominate in the design will depend on the content you offer. You should try to have an eye-catching design that stands out from the rest. Remember that there are more and more visits from mobile devices, so the design should be recognizable on them.

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3) Position your videos and your channel: If you want to reach more people, you have to optimize your videos properly. For example, one important thing to keep in mind is that YouTube prioritizes minutes viewed over the number of plays. That is, a video with 100 views and 100 minutes viewed will be positioned above a video with 200 views and 10 minutes viewed. YouTube's new algorithm checks that the video is attractive to the user, and gives priority to those with a higher audience retention percentage.

4) Take it seriously: Define an upload schedule and stick to it. To do this, we have the help of video scheduling. This fantastic option that Youtube gives us when uploading a video allows us to schedule when our video will be published, so it allows us to prepare everything in case we can't do it on the same day. When scheduling the video, we can choose the day and time, and enter the text that will be included in the Google+ and Twitter post (if we have the accounts linked). It is advisable to record, edit, render, upload, optimize and schedule the video in advance. Just in case.

5) Be true to yourself: As you grow, haters or people who don't like your content or the way you present it will appear. Get used to it. And above all, never change for them. You've already defined what you were going to do and how you were going to do it (remember tip 1?) and many followers will love you just the way you are. So be true to them and to yourself, and use constructive criticism to improve, but not to change your essence.