To experiment with new tactics in the future

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Social advertising on Facebook and Instagram is an easy way to expand your brand awareness and reach new customers outside your network.

Include all of these channel areas in your small business marketing plan. Also, be sure to research and incorporate some industry-specific strategies.

Measuring progress
The next very important step is to determine how you will measure your progress. It is difficult to know if your strategies are working if you do not track their effectiveness.

Here's where you need to dig deeper:

Think about how your customers found you and why they uae email list decided to work with you instead of your competitors.
You can then reinvest in the most effective marketing campaigns.
Use this information

Measure the effectiveness of your marketing plan against your business goals.

For example, if you're just starting out, you might be more concerned with your company's reach and visibility. If you're more experienced, you might focus on attracting the customers you already have.

It’s hard to improve a business marketing plan without the ability to measure it. Monitor your progress regularly, learn from mistakes along the way, and double down on what’s working.