To set up a B2C sales system, we suggest you use a proven step-by-step strategy.
Step 1: Create a profile of your customers
The more you know about your target audience and their needs, the better your B2C sales will be.
For example, for a school supply store, you should study not the children, but their parents. And for a tea shop located in a shopping mall, you should study its visitors.
Detailed information about how overseas chinese contribute to business in the usa customers is needed to understand how to position yourself and which channels to choose for advertising.
Creating a portrait of the target audience
How to create a portrait of your client:
study the behavior of store visitors;
Observe buyers of competing firms;
monitor website users and social media groups;
communicate with your consumers;
Consult with market experts.
Step 2: Define your company's positioning
To gain repeat customers in a competitive environment, you need to understand what makes your business unique. If you can do this, customers will come back to you with pleasure.
The goal should be to ensure that when the key phrase is heard, positive associations with a specific company arise in the buyer's mind. This will be the result of positioning. For example, Windows is reliability, Coca-Cola is energy and passion, and Macdonald's is optimism.
To work correctly with positioning, it is necessary to study market trends, your potential clients and competitors’ companies, and to develop a long-term B2C sales strategy.
The first thing you need to do is answer two questions:
What does your company do?
What are its advantages?
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Step 3: Create a Marketing Plan
How exactly your business should be promoted depends on the characteristics of potential consumers, the size and objectives of the company. Therefore, to get the first customers, many of whom will become regular, it is best to seek help from specialists of a marketing agency.
The most well-known promotional tools for B2C sales are outdoor banners and billboards, brochures, social media ads and contextual advertising.
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Step 4: Organize a quality service system
Getting a person interested in visiting a website or a store is just the beginning. Next, you need to be able to make a deal with them. And for this to happen, you need to take care of customer service in advance: develop a user-friendly website interface, make the outlet convenient to visit, conduct B2C sales training for employees, implement popular payment methods, and organize delivery of goods.
Research has shown that 97% of customers have had a negative attitude towards a company because of poor service, and 52% have switched to competitors as a result.