5 Powerful Push Notifications Every Ecommerce Website Should Use

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You’ve fought hard to drive visitors to your website. Encouraging them in every way possible to make a purchase or at least sign up for your newsletter.

But what do you do about those people who stop engaging with your business?

What do you do about those who maybe signed up for your newsletter but haven’t returned to your website to make that purchase? Or perhaps they engage with you on social media, but that’s it?

Simple. You re-engage them with web push notifications.

In this article, we’re going to cover 5 powerful ways you can use web push notifications to drive visitors back to your site in order to ultimately boost sales. No matter what ecommerce industry you happen to be in, you can (and should) make use of these 5 unique campaigns.

1. Retarget Abandoned Carts
web push notifications boost sales

It might be a hard stat to swallow, but it’s the reality – abandoned carts are going to happen.

Fortunately, there are several ecommerce platforms that allow you to automatically brazil telemarketing data send emails to re-engage customers who filled out their contact information but did not complete the order.

But what if the email gets sent to spam? Or what if the visitor abandoned their cart before they even filled out their contact information? You would typically be out of luck, but thankfully, web push can come to the rescue.

With triggered notifications, you can create custom campaigns to send notifications to any individual who has subscribed to your website, began the checkout process, but then left your website. The notification will automatically go out to this individual after a predetermined amount of time, perhaps with a promo or discount, driving them back to your site.

What is great about this type of campaign is that it is automatic. Once you set up the custom event and enable the triggered notification, it will trigger automatically going forward when any subscriber meets the given criteria.

Simply put, if you don’t engage in any type of cart abandonment campaign, you are leaving money on the table. How much? A recent study found that each year, ecommerce brands lose $18 billion due to cart abandonment. While you won’t recover every cart, it is estimated that on average about 26% will return to your site.

2. Encourage Referral/Rewards Programs
Another powerful push campaign you should be sending has to do with your referral or rewards program. Don’t have one? We highly recommend you make one. They are so effective for driving sales and overall engagement. Studies show that 70% of consumers are more likely to recommend a brand if it has a good loyalty program.

Depending on your particular brand and your products, you can determine what the right loyalty program looks like. Once you’ve got your program set up, a great way to encourage users to sign up, make purchases, and earn points or refer friends is to remind them about the program via a series of persuasive push campaigns!