Do you need to have both an ICP and a Buyer Persona?

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This distinction is important because it leads us to the next point: while the ideal buyer profile is most useful at the top of yoursales funnel, a buyer persona can represent your customers at any stage in your funnel.

You can create a buyer persona for an individual who is at the top of the funnel, a separate buyer persona for an individual who is in the middle of the funnel, as well as a separate buyer persona for anyone who is at the bottom of the funnel.

You can even create more than one customer persona for each stage of the funnel.

Another way to look at things is that while the ideal sweden phone number list customer profile is super broad (generally because there is only one of them), the buyer persona is much more specific.

For example, a real estate company might create a buyer persona based on a single mother over 40. This will be an incredibly specific persona that will look completely different than a buyer persona created for a growing family looking to buy a house for mom, dad, and two teenage kids.

buyer persona real estate
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We just looked at the differences between an ideal buyer profile and a buyer persona.

As you can see, they are somewhat similar, but most importantly - they are not the same thing.

Should you have both?