Brilliant marketing, what is it like?

[mostakimvip06]

Marketing - we hear so much about it these days, all companies discuss it to a greater or lesser extent, but what does it really consist of? One of the tools that is becoming an integral part of many companies' activities is performance marketing . Effective campaigns based on data analysis and efficiency can significantly contribute to increased sales and brand recognition. In this article, we will look at examples of brilliant campaigns from brands such as Netflix, Żubr and OLX, and discuss how performance marketing agencies can contribute to the success of such activities.

To be remembered by recipients, marketing campaigns should, above all, be unconventional and based on current trends.
Real Time Marketing can be an excellent guide when designing an advertising campaign, provided it is used appropriately.
Artificial intelligence offers enormous development opportunities for brands that focus on unconventional and innovative marketing.
Are you wondering why marketing is one of the most important elements of a company's smooth operation? What makes some marketing activities more effective than others? Today I will try to answer all these questions and provide several examples of excellent and interesting marketing that really works!

OLX.pl Spots
Advertising campaigns using AI
According to many definitions, marketing is a way of operating and managing a company that is focused on the market and the customer. Marketing activities include all activities that support the sale of products and services that affect the buyer. Types of marketing, through Social Media marketing, to political marketing, and to describe them all in detail would require several hundred pages.

So let's answer a very important question - why is all this marketing so important? Knowing that marketing activities are all activities that involve encouraging a potential customer to use our products or services, the answer to this question seems quite obvious. However, marketing activities are not simply advertising, promoting the product itself cannot be the only goal of marketing, because then it will simply be boring. Indirect marketing activities, thanks to which our brand will gain in the eyes of consumers, are, for example: building a close relationship with the customer, showing them canada telemarketing data respect and a professional, fully individual approach to their case or arousing emotions in the customer. An example of one of the most effective marketing in my opinion is the so-called real-time marketing , which, in a nutshell, consists of promoting your products or services, referring to the context of currently most popular topics discussed in public. This type of marketing is very important on a psychological basis, because the recipients of ads that mention currently trending news or events subconsciously associate themselves with a given brand, then a process called "This brand speaks about something I know well, the people behind it are the same as me", thanks to which the customer gains a certain amount of trust in the company.

Due to the huge competition and the increasing number of innovative tools that can be useful in designing marketing campaigns, it is worth focusing on creativity. Praising your product is no longer of interest to anyone - instead, it is better to make a detailed analysis of

I think that everyone associates advertisements with two fast bisons in the main role. The phenomenon of this advertising campaign is, above all, the clever and funny play on words and the presentation of bisons as friendly and helpful animals. A good advertisement should arouse emotions in the recipient, it does not matter what kind, the important thing is that emotions appear, because then there is a much greater chance of remembering the advertisement, and the amusement of the recipient, which Żubr used, is one of the safest ways to achieve this goal.


Netflix is ​​a company that places great importance on its marketing, and this is evident at every turn. The most talked about activities in this case are outdoor campaigns promoting the latest film productions, such as the Stranger Things murals that were created in Warsaw's Śródmieście district.


Apart from typical advertising activities, Netflix stands out in the way it communicates directly with people. When browsing its fanpage, you can see a lot of humor in the posts published by its employees, thanks to which these posts gain a lot of reactions, shares and comments, to which Netflix responds equally humorously, using, for example, gifs. It would seem that such a large brand cannot afford to be childish - nothing could be further from the truth!