Design a competition on social media

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Source: Screenshot taken from the official websiteIKEA
According to Nielsen Expanded Verticals President Randall Beard, “Passionate brand advocates can be powerful allies in amplifying your message, but you have to give them a reason to talk. Develop the relationship from a one-way sales pitch to a two-way conversation.”

With that in mind, here are some ways to encourage your audience to share their thoughts, photos and videos with you:

A popular method of collecting UGC is to run a contest saudi arabia phone number list or giveaway. The concept of a chance to win prizes, discounts, or coupons—along with being featured on your official accounts—is enough of a driving force to get your users to submit original content.

Example: 2014.Starbucks has launched the White Cup Contest, inviting coffee lovers to decorate the iconic Starbucks cup in any artistic style they want, take a photo of it, and submit their design using the hashtag #WhiteCupContest. Starbucks received nearly 4,000 entries, and the winner used her design on a limited-edition reusable cup.

• Launch a hashtag campaign.
When used correctly, hashtag campaigns can be an effective way to connect with your target audience, generate interest in a new product or service, drive traffic to your website, and increase sales.

A great example of this isCoca-Cola's #ShareACoke campaignIn 2011, Coca-Cola replaced the labels of its iconic brands with some of Australia's most recognizable names. The titan drinks company then encouraged people to find the bottles and cans and tweet a photo with the hashtag #ShareACoke.