Marketing Personalization

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Among the strongest trends is marketing personalization, which also functions as one of the most important pillars of digital marketing , as is big data.

Marketing personalization goes beyond sending offers to a customer’s inbox on their birthday, and of course, it’s much more than just calling your potential customers by name during a chat with your chatbot.

Certainly, the data is there to make CMOs' jobs easier, but bringing it all together and translating it into actionable and applicable information is the biggest challenge that must be faced with this magnificent digital marketing trend .

Even the CMO makes the business grow
Marketing

The way we promote ourselves is changing, and so the way CMOs act taiwan whatsapp number database must change as well. In other words, a Marketing Manager must move away from hard tactics and learn to be more receptive and interpretive of changes in the industry.

And it seems that this is already happening. A study by McKinsey & Company revealed that 83% of CEOs believe that Marketing can be an important driver of company growth .

The same study mentions that there are 3 types of CMOs responsible for growing the business:

Unifiers: Dedicated to promoting cross-functional collaborations, thus establishing mutual and shared responsibility among other company executives.
Loners: As their nickname suggests, they tend to prefer to work alone from their positions, directing traditionally impactful actions: brand management through advertising campaigns, public relations, etc.
Friends: McKinsey & Company defines this as the intermediate type of CMO, which is somewhere between the two previous ones. It is usually a figure who does not fully participate in C-Suite decisions, but is equally responsible for the growth of marketing channels.
Each person, based on their skills and abilities, can improve the company's progress in implementing digital marketing, and only when the relevant changes required by the market have been made, will the Marketing Manager be able to achieve: