SEO copywriting is always a long-term job. The results won't come right away, but they're worth fighting for:
The site's position in search engines will improve thanks to optimized texts, there is a chance to get to the top. This will take time. However, SEO copywriting remains the most optimal and reliable way to improve the situation. Efforts to create high-quality text content according to the rules of SEO copywriting will definitely pay off (although the production of marketing materials is far from all SEO).
Organic traffic will grow. When a web resource gets to the top, it provides itself with a stable influx of free visitors: a site that is constantly on the first pages of search results is seen by users more often, and they visit it.
You can save on contextual employment database advertising. If you properly optimize articles on your website, you won't have to spend huge budgets on PR. For example: you sell ATVs in Magnitogorsk. Then buyers will most likely search for your website using keywords like "Buy an ATV Magnitogorsk". Look at the resources that rank first when you type in this query. These websites are perfectly optimized!
Advantages and Disadvantages of SEO Copywriting
Writing texts according to SEO copywriting rules is more difficult than regular non-optimized articles that do not contain keywords. If you overdo it, the material will turn out clumsy and forced, it will be difficult to read.
The main shortcomings of SEO texts are typical for situations when the copywriter has done a poor job, but the customer still accepted the result:
Text with rough edges. In SEO copywriting, the main thing is not just to present your idea, but also to correctly distribute keywords throughout the text. It is advisable to do this at the stage of writing the material, and not after. Such mechanically inserted words and phrases are like bast in a line, they confuse the reader and worsen the perception of the meaning.
Let's take an example of a key phrase: "Flowers for balcony south side" . The copywriter decided to insert it in exact match and did not care about word declensions or smoothness: "These two types of begonias grow well in pots, flowers for balcony south side, they feel good in bright sun."
Text content aimed at search robots is noticeable from the first lines and makes an extremely unpleasant impression on the reader (after this, people often close the site or go to other resources), puts a stain on the company's reputation. The customer's task is to carefully check the text received from the copywriter. And, of course, not insist on the exact inclusion of each phrase.
Overspammed text. This is an article that is too rich in keywords (or they are all concentrated in one place and it is noticeable). Search engines often lower such sites in the search results. There are special services that help fight overspam.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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