Pros and Cons of Working as a PR Specialist
Myth #5: A PR professional's life is spent at entertainment events
In reality, when his participation in some event is required, he performs responsible work: controls the media, interacts with clients from other organizations, etc. If you look closely, the PR person is always not among idle companies, but on the sidelines, carefully observing the course of events. And he is allowed to drink champagne for future successes only after the event is over.
Myth #6: You need to love the company you represent to the public
It sounds logical: in order to be able to convince the press and clients of the company's high quality products, you need to share this opinion yourself. In fact, you don't have to love your company.
A PR manager is almost like a vk database foreign intelligence officer, who primarily relies on his composure and intelligence, and excludes the influence of emotions on his work. He needs to soberly assess the customer's company and products, realizing all the pros and cons. Only in this way can one competently manage reputation and engage in promotion. And personal feelings, on the contrary, can only deprive a specialist of an impartial vision and an objective approach.
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Differences between a PR specialist and related professions
A PR specialist regularly interacts with marketing agencies, freelancers, press representatives, opinion leaders, consumers and sponsors. In addition to these functions, his or her responsibilities include preparing information materials for publications, conducting business correspondence via e-mail and organizing various events.
In this regard, PR specialists are sometimes compared and even confused with marketing specialists, copywriters and various types of organizers. Let's explore their differences/
PR manager and marketing specialist
The PR manager's performance indicator is determined by the company's fame and its authority among consumers. PR is an independent part of promotion, it is not directly tied to trade. Therefore, the main criteria for success for a marketer and a PR specialist differ.
Marketing specialists are engaged in increasing the turnover of the enterprise using offline and online methods. Their responsibilities include providing leads using promotion tools such as contextual advertising, SEO, targeting in social networks. Marketers receive an efficiency assessment for the number of attracted clients.
A PR specialist works on brand recognition by posting articles in respected print and online publications, on the pages of popular bloggers and opinion leaders. In his work, he almost never uses marketing tools, but is more involved in analyzing and searching for press representatives for cooperation. The criterion for the effectiveness of a PR specialist is the number of posts in the media (mentioning his client), subscribers to company news and other similar indicators.
Differences between a PR specialist and related professions