Conduct surveys among potential buyers
By asking the right questions, you can understand what people need. There are many different formats for such surveys:
Calling potential and regular customers . In this case, the manager contacts the person to ask questions and get a specific result. He identifies the client's need for services and offers a solution.
Social media survey . This physician database approach, unlike the previous one, uses only one question, for example: "What products would you like to see in our online store?" Buyers will tell you what shortcomings they found in your assortment and outline their needs. After that, all you have to do is increase the volume of your offers and start promoting them. Be sure to tell people that you have taken their wishes into account, and now you have what they have long wanted.
Polls . Here, not only one question is asked, but several answer options are suggested. Many social media users prefer this format of polls, since it is easier to click on a ready-made answer than to write something.
Survey in the form of an e-mail newsletter . Here you get all possible trump cards, because the user does not have to rush to answer you faster. He can think and most accurately present his wishes. Voting can be carried out in the same format.
Tests . This is a technology for identifying a problem not directly, but by roundabout means. If you are engaged in the sale of gardening equipment, find out how a person cultivates his land, what size his garden is, what he grows there. You have the opportunity to place a ready-made solution to the problem in the results. If a person, for example, digs 40 acres of land with a shovel, offer him a cultivator.
It is important to formulate questions correctly and ask them in a certain order. If you start by asking whether a person needs a motor cultivator, he will immediately refuse. It is wiser to use the SPIN-selling technology, in which pre-prepared scripts are used for the survey.
Read also!
"32 Methods of Finding and Attracting Clients"
Read more
Read reviews
In customer reviews you will get all the necessary information for free. Here people usually talk about all the problems using the most understandable and emotional formulations.
How to get reviews for your company:
Use a special form on your website for them . This way, customers will have the opportunity to leave comments about their purchases: whether they liked the product, the service, the communication with the sales specialist. Encourage people to write reviews - for this, you can give a discount on the next purchase, a promo code or even a gift. Be sure to review the websites of competitors to take into account all the mistakes they made.
Popular review sites . Among them, it is worth mentioning Yandex.Market, Otzovik, and Irecommend. You need to look through everything that relates to your field. But do not forget that such sites are also filled with paid reviews - this topic is dedicated to a separate article.
Social networks . You are interested not only in your own pages, but also in the pages of other representatives of your field. It is recommended to create a separate discussion so that buyers can leave reviews there. From time to time, read what people write in this section, look for new comments, draw conclusions.
Forums and specialized social networks . For example, go to any resource where young mothers discuss their problems - there you will see many needs, tasks. If you work in the field of auto parts sales, visit "Drive2" or "Drom.ru". Believe me, the information posted there will be simply priceless for you.