What is Growth Marketing?

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Growth Marketing

Growth marketing isn’t about looking at just one small part of the funnel, it’s about looking at the entire customer lifecycle and using what you learn to drive high returns with more engaged brand consumers.

To give you more context, let's look at Traditional Marketing, which has focused on the top of the funnel and is based on actions that generate income in the short term. On the other hand, Account Based Marketing focuses on just that, on accounts.

Growth marketing suggests you focus specifically on the funnel, so growth marketers look at data to find innovative ways to increase user acquisition, keep current users engaged with the company, retain them, and ultimately even turn them into brand ambassadors.

Therefore, Growth Marketing specialists experiment with each china whatsapp number database stage of the funnel to gain knowledge that allows them to grow the business. In fact, they work in collaboration with various areas of the company.

According to Sean Ellis, Founder and Chief Evangelist of GrowthHackers.com: “For meaningful growth, startups must either completely change the rules of traditional channels or innovate outside of those growth channels. They are too desperate and disadvantaged to adapt to the old rules of marketing. They have to dig deep into creativity and test new ideas. If they don’t catch on quickly, they will go out of business.”