Priority of marketing strategy.
For a clear understanding of the goal and effective analysis of the results of the advertising campaign, it is better to designate all data in numbers. This will help to eliminate errors and facilitate the planning of the next PR events.
Tasks that an advertising campaign helps to solve – examples:
Strengthen the positive paytm database image of the enterprise.
Increase interest in the company's products or services.
Increase brand awareness, its name and corporate attributes.
Expand the customer base, attract new consumers .
To form a positive attitude of potential clients towards the brand.
Build effective communication with consumers.
Increase sales figures, increase company profits.
Gain an advantage over competing businesses.
To conduct an effective advertising campaign, you need a lot of resources and financial investments. In order not to waste money, it is better to turn to professionals.
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Alexander Kuleshov
Alexander Kuleshov
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Elements of advertising campaigns
The structure of an advertising campaign includes several elements:
PR ad groups;
RK-publications;
targets/keywords.
The correct structure is a holistic system, in which all elements are interconnected and aimed at obtaining a single result. In an advertising campaign, as in a living organism, all components have their own functional orientation and at the same time depend on each other and influence each other, ensuring the achievement of a common goal.
Let's consider each structural element in detail:
Ad groups
They are designed for careful and thoughtful development of an advertising campaign and allow:
break down one complex task into several components with a narrower focus to simplify perception;
use each structural tool at its own level to expand the overall settings.
RK-publications
Advertisements of this type are used to attract the attention of users interested in purchasing a product or service. Advertising information can be presented in various formats and have structural differences: title, description, links, slogans, banners with texts, etc. The main thing is that all elements of this advertisement are well thought out and aimed at arousing interest in potential buyers.
The number of these publications in one advertising group depends on how many titles, conditions, creatives, etc. will be used. Such detailed development allows you to track and analyze the effectiveness of ads and identify the mos