The four trends we outline below (the rise of voice search, the growth of video content, the focus on social responsibility, and the increasing importance of personalization) are just a few of the things that will impact advertising and marketing in 2024.
However, anticipating and starting to implement changes now will give you a significant advantage over your competitors. It’s not just about wanting to use innovations, but rather about when exactly you start doing it: now or after the trends are already at their peak.
The evolution of voice search
It is becoming increasingly popular due to the increasing number of devices that support voice assistants, such as smartphones, smart speakers and other gadgets.
Juniper Research's forecast for teacher database advertising is that by 2024, the number of voice search queries will increase to 8.4 billion per month, which is 4 times higher than in 2020. According to Yandex, 45% of users in Russia used voice search at least once a week in 2020.
Voice search
Source: unsplash.com
How to adapt to this situation?
Make your site and content ready for voice search. Use natural language, answer user questions, implement markup schemes and FAQ pages. Creating a customer map will help with this.
Consider the specifics of voice search. Such queries are usually more detailed and localized. Choose relevant keywords and phrases. You can actively update your blog, this will help you achieve your goals.
Research how your competitors use voice search in marketing. Tools like SEMrush, SimilarWeb, or keys.so are good for this.