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- It allows you to program automate communication Marketing automation is vital to avoid being glued to the computer or phone all day. For example, it is very likely that no one in your business works on weekends.to the specific needs of users. Automating emails or using autoresponders helps you show your users that you are still there. That you listen to them, care about them, and can help them. Even if you are not working at the moment. The same goes for social media. You can use dozens of tools on the market to help you automate your communication.


And to make sure that your followers can enjoy your content every day. But not only that, but using chatbots , for example, allows you to respond instantly on certain social networks. Chatbots will gmail email list allow you to: Resolve simple questions about your brand or a specific product. Detail the operation of a product. Send information by email. Make it easier for you to manage customer service. Ultimately, we can help you improve the user experience and get closer to the sale. 2.- It helps you define a more effective segmentation process automate communication Not all of your contacts require the same attention.


In fact, in the conversion funnel you will see how you have some cold leads that need certain types of stimuli. And how other users are already clients that need to receive impacts more focused on loyalty. One of the essential factors for good automation is proper segmentation. Regardless of whether you want to automate emails, launch a newsletter or schedule offers, for each action to be effective you must segment your database in the most appropriate way. And although it may seem unbelievable, 83% of brands do not carry out a proper analysis of their database.