How to leverage gamification for success on social media?

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1. The game of gamification: the emotional connection

The theory behind gamification is to create an emotional connection with a brand’s audience or solve a business problem. Any game on social media should focus on ensuring a special and unique experience for users. Therefore, if a brand offers an enticing game, it can trend and soon go viral.

A good example is the game Doritos made a few years ago to promote their Tex-Mex nachos.

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2. Turn users into ambassadors of your brand and inspire them

Once a brand is already into social media gamification, it should focus on crypto email database list encouraging users to influence others to join the game. Social media is surely the best platform to raise awareness among people. However, gamification needs to be integrated with engaging features to attract those “friends” to join the game and compete. In essence, turning users into ambassadors is the best way to empower them to inspire others to join.

Khan Academy , which used to teach math on YouTube, created a portal with thousands of educational videos and today millions of students benefit from these learning techniques: with the game mechanics one can unlock new classes and become more skilled with badges.

3. Never lose sight of engaged users

The most important factor that is often overlooked when executing gamification is who to focus on. Instead of trying to reach out to a new audience, it is better to focus on already engaged users. In gamification, it is imperative to keep games fresh and up-to-date. Reviews from engaged users help brands with insightful information for continuous updates, bug fixes, and the addition of features.

The key to the question: challenge, be curious and listen

Brands should pay attention to comments, reviews, and referrals by listening and tracking conversations on social media. Responding to audience comments can expand a brand’s social media visibility and build a strong image.

Next stop: analysis of social media gamification
Researchers say emotional connections underpin the success of digital initiatives, which companies adopt in the form of gamification on social media. Gamification can be a key differentiator for brands to build everlasting relationships with their fans. At the same time, it is crucial for brands to analyze user engagement data in the “era of the digitally savvy user.”

Social media has matured. And underlying the success of gamification is the evolution of cognitive digital platforms. As research continues to push the boundaries of technological innovation, we still don’t know what the next stop on the gamification journey will be. What we do know is that gamification needs to be seen as an opportunity for brands to discover new relationships.