The digital transformation of clinics is approaching.
Writer Name: AlleyPin
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A while ago, I received feedback from a doctor at a local clinic: "A lot of people are talking about digital transformation, but the people who come to our clinic are all elderly people who may not even know how to use mobile phones. Is it necessary?"
Indeed, the epidemic has promoted the trend of digital transformation, and many clinic brands have followed suit to avoid being eliminated. How can old clinics grasp the rope and leverage their unique advantages in this wave of transformation?
Thinking about the significance of digital transformation and its necessity for clinics
Going back to the question of the doctor from the old clinic above, our answer is: it is necessary! But first we need to bust the myths about digital transformation! Many people think that the introduction of various tools and bahamas mobile phone number list systems is called digital transformation, but this is not the case. The most common thing is to follow the trend and enter major young social platforms, only to find that the results are not as good as expected. In fact, digital transformation is not only the application of tools, but more importantly, the positive value that the use of tools brings to the clinic.
Therefore, we need to go back and think about " What do you expect digital transformation to change in the clinic? " The transformation motivation of many old clinics comes from the second-generation succession. Perhaps they expect to introduce new operating models to increase new patients and bring them closer to each other. Relationships with old patients, or optimizing old models to improve employee performance, etc. Starting from the needs of the clinic and patients, consider the positioning of the clinic and the necessity of introducing digital transformation to the clinic, and then select appropriate tools as assistance to prescribe the right medicine.
Know yourself and your opponent, and understand the advantages and disadvantages of traditional clinics
After establishing the transformation goal, we need to know the advantages and disadvantages of the clinic, find out the clinic's positioning, and further implement the transformation strategy. Many people's impression of traditional medical institutions is that they only have old patients, and the queues for medical treatment are long, and the interior of the clinic feels old and traditional... Based on our experience with traditional clinics, the huge number of patients and the fact that most traditional clinics use paper to record patient information and make appointments via telephone not only imposes a high demand on manpower, but also affects the patient experience.