Welcome to our look at how Google search works. In our last installment, we discovered how Google crawls web pages and indexes their content. Now it's time to look at how results are presented and ranked based on that content and what users are searching for.
Interpretation and Cleaning of Queries
When you enter a query into Google, the first thing that happens is the interpretation of the query. Google cleans up the query by removing unnecessary words and looking for specific entities. For example, in the search for “a beautiful picture of the Moon,” words like “a,” “of,” and “the” are removed as unnecessary, while in “the Statue of Liberty,” the preposition “of” is essential and is retained.
Additionally, certain terms are expanded to include synonyms. Searching for “car dealership” might expand to include “auto dealership,” since “car” and “auto” are close synonyms.
Results Classification
Once the query is understood, it is sent to the index and cameroon whatsapp data numerous results are retrieved to be ranked. The relevance of the results is determined by hundreds of factors, with the content of the page being the most important. Other factors include the user's location, language, and device type.
For example, a search for “bicycle repair shops” will return different results if the user is in Paris compared to one in Hong Kong. Page quality is also crucial , assessed by the uniqueness of the content, the relative importance of the page on the Internet, among other factors.
Adaptation of Results According to the Query
Depending on the user’s query, the features that appear on search results pages may vary. For example, searching for “bike repair shops” will likely show local results, while “modern bikes” might show more image results .