The data stored in PIM is "product and merchandise information for marketing and sales activities," but where within the company is this information stored?
If your company says, "Everything is in one place!" , then there may be no need to introduce PIM . Companies considering introducing PIM are likely to say, "Specification information is in system A , product images are on server B , and manuals are in shared folder C !". There may also be cases exploring amazon the essentials where you say, "Promotional images are managed on a personal PC !" or, "Only an external contractor has them...".
One of the most difficult tasks when introducing PIM is "identifying and collecting data." How digitally normalized data can be collected will have a significant impact on the workload that will follow, so it's worth taking the time to organize it properly. To add insult to injury, after identifying and collecting the data, there is also the tedious task of mapping each piece of data to the data model on the PIM on an item-by-item basis. This, along with defining the data model, is a very time-consuming and labor-intensive task when introducing PIM , so it is necessary to determine how much time you can allocate to organizing information and then consider the project schedule.
It's time to input data!
Once you have identified and organized the location of the data and its mapping with data model items, you can actually enter the data into PIM .
With Contentserv , you can obtain data from various sources such as the following simply by configuring the settings.
Database
Excel
CSV
Fixed-length files
RSS Feed
XML
By specifying the mapping between the specified information source items ( items on the left side of the diagram below ) and the PIM information items ( items on the right side of the diagram below ) , you can input product information into PIM by simply executing the job. The fact that there is no need to develop tools to input information from a database or Excel is also attractive in the sense that it shortens the implementation period
Where can I find product information?
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