Corporate font inscription (logo). An unusual font or abbreviated company name that reflects its style. Usually, a logo has four to seven letters. The font inscription helps identify the salon, and therefore it must be unique. By the way, it is impossible to register a non-unique logo. Remember: if this element turns out cool, the beauty salon will become popular.
Corporate block . Traditionally consists of several elements that form the visual image of the company. The corporate block can be a visual trademark or logo. Usually the block is supplemented by the full official name of the company, its motto, bank details and postal address.
A corporate slogan is a unique motto that a beauty salon constantly uses. By the way, a slogan is often registered as a trademark. A corporate style becomes original if the salon has not only its own logo, trademark and other mandatory attributes, but also a bright motto.
Slogans always reflect the main principles and priorities of the company. For example, Nike's motto is "Just Do It".
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Alexander Kuleshov
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Often the motto is based on caring for clients. For example, Johnson & Johnson: "We care about you and your health." When developing a corporate identity for a beauty studio, it is imperative to come up with an interesting slogan.
Often slogans emphasize some exceptional advantage of the company. For example, like Yandex: "You'll find everything!" A slogan can also emphasize authority and achievements, like Sony: "It's not a dream, it's Sony!"
Corporate color. When developing a corporate style for a beauty salon, choose a color that the company will be associated with. This is the element that attracts visitors. Many products and services are associated with a certain color scheme. For example, McDonald's is associated with yellow and red, Kodak is associated with yellow and gold. When creating a corporate style, you should also consider the fact that men and women perceive colors differently.
If the trademark is registered according to all the rules, then the corporate style, including its color scheme, will be protected legally, but only in this color scheme. That is, if you register it in black and white, then its reproduction in other colors may not be protected. Of course, when developing a corporate style for a beauty studio, such nuances should be taken into account. It is advisable to register the mark in the color scheme in which you plan to use it.
A corporate font set helps to highlight the company's different unusual sides. Thanks to it, the corporate style of a beauty salon becomes original and more memorable.
Introducing a corporate character is an important moment in developing a visual image. The created hero is a permanent and stable representative of the company. He is given characteristics with which the audience will associate it. For example, the rabbit Quicky pleases children, amuses them and has an interesting time with them. Clown Ronald McDonald creates a festive atmosphere. If you manage to come up with such a hero, then the beauty studio will stand out from the competition.
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A permanent communicator is a real person. The company chooses him, turning him into an intermediary between itself and the target audience. This technique inspires trust in clients.
Corporate clothing. When developing a corporate style, special attention is also paid to the uniform of employees. Some elements of appearance will indicate that a specific person works in the salon.
Some companies in the US have special codes. They stipulate what employees should wear: usually, reserved, conservative and elegant. By the way, elegance is a relevant recommendation for companies in all countries of the world.
In accordance with the corporate style, masters and service personnel may wear certain clothes that identify their status in the organization.
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