Types of lead magnets

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If you have decided to create your lead magnet, you must do it with care and strategy.

The first thing you need to ask yourself is, what could be attractive to my audience? If you haven't already, it's time to define your buyer persona .


Benefits and types of lead magnets

Take, for example, your social media posts. Which ones have been shared or commented on the most? You're sure to find some clues about the topics or content that most interests your audience.

But remember… You are offering free content, so you need to be careful about art director email database the information you provide . We need to make sure it is useful, but it doesn’t give away all our secrets.

In this way, we will be encouraging these leads to return to our website in search of quality information and, in addition to organic traffic to our website, we will be nurturing our relationship with them and our authority in the sector.

Okay, now that we have the content, let's shape it.

The choice of one type of format or another will depend on the audience we are targeting and the company's marketing strategy.

Thus, we will look for the form that is most attractive to our prospects and the format that best adapts to the amount of information we want to provide.

These are some of the most used types of lead magnets :

e-book
checklist
webinar
PDF guides
infographics
Subscription to newsletters and exclusive content
online courses
special discounts
free trial periods
editable templates
But beyond the format and design, there are certain aspects that you should take into account so that your lead magnet gets quality contacts:

Your content has to be irresistible: if not, no one will give up their data to access it.
It has to be related to your product or services: If you want to attract potential customers, you should target people whose interests are somehow related to the type of product you offer. If not, you will hardly be able to convert leads or contacts into customers.
Adapt the format of your lead magnet to the type of business: That is, if it is an e-commerce, discounts will work best, while if it is a service, the free trial argument usually works very well to encourage the user's desire and force the contract (free premium version for a month, mini-courses or webinars, etc.).