How can social media improve your SEO strategy?

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Have you ever heard that “if you’re not on social media, you don’t exist”? By now you know that they are essential for making yourself known and for your reputation. But do you know how to use social media to improve your SEO strategy?

Can it be done? Yes, it can. In fact, it should be done.

You will agree that competition in the sector is increasing every day. Hence the importance of including optimal architects email database SEO management in your digital strategy , which will allow you to increase visibility and improve positioning.



What is SEO on social networks?
Let’s take it one step at a time…

What is SEO ( Search Engine Optimization )? It refers to all those techniques that lead to search engine optimization for free. That is, no paid ads.

We all know what social networks are…

In other words, SEO on social networks (or Social SEO) is the optimization of their resources to improve positioning.

So far, everything is perfect.

However, you may be wondering if social media is actually a ranking factor in search engines outside of its own, such as the boss Google. Well, no. It is not.

And then?

Well, the debate is open. But what we do know is that, despite not having a direct influence, social networks do have a positive influence on search engine rankings .



Optimize content for your SEO strategy
In fact, in a study conducted by CognitiveSEO , which analyzed 23 million posts shared on various social networks, a clear direct relationship was found between these and SEO. How many times has your content been shared? How many likes or comments has your post received? All of this data is considered “vital signals” by search engines (including Google) and they use it to position your website.

Why? Because by sharing content that is then shared by other users, you significantly increase your visibility and, in addition, you let search engines know that your content is good, because it is liked and shared, because it generates traffic and increases your visibility. And they love that.

Taking all this into account, we can say yes. SEO on social networks plays an important role in our digital strategy.

And how to implement SEO on your social networks? Don't leave, we'll tell you about it too...