4. Take time to engage with your audience

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For example, posting a meme gives off a relaxed feeling, which fits into a weekend mood. Meanwhile, text-based posts, videos or slides would fit well for other days.

But if you’re still clueless about what to post on your slovenia b2b leads company’s page, check out this post on LinkedIn’s best practices for marketing professionals.

Scheduling a post is one part of a successful LinkedIn strategy; the other is engaging with your audience. Engaging with your audience humanizes your brand and fosters a positive customer relationship. This helps you gain credibility, build authority and increase brand loyalty.

More importantly, engagement is what your customers really want from you. According to Sprout’s research, 37% of consumers think the most memorable brands prioritize direct audience engagement over publishing lots of posts.

Also, engaging with your audience increases your account’s visibility on the channel. Think of it this way: the more you show up in the comment section, the more people engage with you, which gets more eyeballs on your profile.

You can engage with your audience by: