About 90% of a beauty salon's success depends on interaction with visitors who repeatedly use its services (BTL marketing). The management of any establishment must work on continuously expanding the base of regular customers, since this category brings in stable income.
It should be noted that regulars bring up to 30% of new customers to the salon through their recommendations. Thanks to the system of bonuses and discounts for regular customers, new or seasonal services are sold and promoted.
Beauty salon marketing_promotions
Promotions also help to moj database promote additional services. The plan for such events is made a year in advance, and each new special offer should smoothly replace the previous one.
Here, FMCG (fast moving consuming goods) products come to the rescue. When entering the market with new products, companies budget for the costs of free distribution of samples and hold events for visitors to beauty salons. That is, the salon does not bear any costs, but the client receives a gift and becomes loyal.
Note that a good customer relationship is necessary for both you and this company. That is, competent marketing of a beauty salon leads everyone to the desired results.
Beauty salon promotion
If you do this, your business will become more profitable. This will provide you with another 5 to 20% of success.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Attracting new clients is more expensive in any case. But advertising in the media for salons of segments A and B is a guarantee of success. At the same time, establishments of a lower level should not pay much attention to advertising, since the costs for it do not pay off.
For example, to achieve a 30% annual profit growth, it is necessary to spend about 35% of the profit on advertising.
Beauty Salon Marketing_Promotions
According to marketers, it is worth using promotional campaigns and taking into account the infrastructure of the area when advertising a beauty salon. A good effect can also be obtained from LED screens, advertisements in the media and the Internet.
You can also distribute advertising leaflets and booklets - put them in mailboxes or hand them to passers-by. This method can be used by beauty salons of the C and D segments. But we note that in Moscow it no longer works and does not give the desired effect.
If the salon follows this point, it will ensure 10% success and will also become more profitable.
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