What are social mentions?

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A social mention is a reference about your brand, slovakia b2b leads product or services on social media. Social mentions can be in the form of text, images or videos. This can include @-mentions, but it’s important to remember that social mentions aren’t limited to the messages that tag your business directly. Sometimes there are conversations about your brand on social that you don’t get notifications about.

An untagged social mention might include a relevant brand keyword like a product name, or comparisons about a competitor. Another example is an engagement mention, like a user tagging a friend on a brand’s Instagram post. Essentially, social mentions include any conversations surrounding your brand, even if the goal isn’t to grab your business’s attention.

Why are social media mentions important?
Each mention, whether positive, negative or neutral, represents an opportunity to connect and build meaningful relationships with your audience. But there are more benefits beyond supporting community management and engagement.

Social mentions are a rich source of market intelligence, enabling companies to stay in tune with consumer sentiments and preferences. By monitoring and analyzing social mentions, businesses can gain a deeper understanding of their target audience, identify key influencers and uncover valuable customer feedback.

To put it simply, when people talk about your brand, they’re spreading the word that it exists. If their feedback is positive, this can lead to new customers and more revenue. If their feedback is negative and you’re not tracking these mentions to help resolve problems, it could result in a poor reputation. Social mentions are a key component of reputation management. By responding to mentions promptly, you can help shape a positive brand image, build trust and show that your business is responsive and engaged.

Here’s a brief overview of how to monitor mentions manually by social media network. We’ll show you how to view mentions on Instagram, Facebook and other networks.