10 Golden Rules for Making Better, More Effective Email Marketing Campaigns

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Email is one of the most effective tools. To help you manage a scalable system, we have prepared a list of best practices to follow regarding Email Marketing.

1- Do not send email to anyone who does not request it:

A strategy based on the principle of “Permission marketing” is compatible with data privacy laws.

[TIP] In Chile, on August 31, 2016, the Direct Marketing Bill was approved in the Senate , which modifies laws No. 19,496 and (“LPC”) and 19,628 (“LPD”).

2- Work with a refined and updated database:

In effective Email Marketing Campaigns, it is essential to protect south africa whatsapp resource the sending reputation. We recommend periodically cleaning the database for optimal delivery of communications.

[TIP] Using data update forms allows you to have an updated and more complete database to achieve effective and properly segmented Email Marketing Campaigns.

3- Always identify yourself clearly:

You must indicate the name of your institution or a representative thereof so that your subscribers can easily identify you in their inbox.

[TIP] Using “dynamic senders” allows you to send the same campaign from different senders.

4- Personalize your emails:

Make your contacts feel special by personalizing your effective Email Marketing Campaigns to the maximum. Include “tags” both in the subject and in the body of the email.

[TIP] Take advantage of this tool by including subscribers' names as well as personal pronouns.