In fact, acquiring a new customer is a complicated process, and the quality of your email copy can make the difference between success and failure in terms of lead nurturing.
Tidio, one of the leading chatbot companies in the world, has a phone numbers in the philippines great customer onboarding process that includes all three types of emails mentioned above.
As an example, let's take a quick look at Tidio's welcome email. It's a simple message that contains essential details about the company and its product:
An introductory part. The company welcomes the new potential customer and briefly mentions what it does for its customers.
Services. Next, the message includes social proof to show how Tidio's product helps thousands of businesses increase their sales.
Product details. The email then goes on to provide a brief description of one of the product features and how it works. In addition, the subscriber also receives all the necessary details to set up the product.
A call-to-action button. This essential element is present throughout the email and helps the new customer quickly access the dashboard and navigate through other product features.
As you can see, a welcome email doesn't need to be too long and contain too many details. You don't want to bombard a new user with too much information.
Instead, spread this information across multiple onboarding emails and gradually begin nurturing your new lead by luring them with increasingly exciting product features.
How do you get more subscribers?
It's a "duh!" moment. Of course, you can't run a successful customer onboarding process if you don't have anyone to onboard. That's why you need to invest in building the subscriber list up front.