How to use Sprout for social media monitoring

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The strongest element in Sprout’s toolkit of social media monitoring tools is the unified Smart Inbox. Instead of switching between networks, the Inbox helps you stay focused and reply to what matters.

Easily respond to an X (formerly known as Twitter) mention, hungary b2b leads an Instagram comment and a Facebook review through a single unified Dashboard. All your networks, brand keywords, search results and hashtag campaigns show up in the real-time Inbox. This all-in-one overview is useful for businesses with an active social media presence, especially multi-location or multi-profile brands.

To use Smart Inbox to its fullest extent, begin by adding Brand Keywords. These should include all of your regular mentions of your brand names and the misspellings. Next, add in common brand hashtags and any current campaign hashtags.

Sprout Social's Smart Inbox with customer interactions.
If applicable, be sure your review sites, like Tripadvisor, are also connected. You don’t want to miss out on addressing customer reviews when they are only a quick connection away.

Sprout Social’s listening tool gathering customer reviews from Tripadvisor for topic mining and sentiment analysis
If you’re not using Sprout for monitoring, here’s a list of items that you’ll want your social media monitoring solution to pay attention to (Sprout will monitor for all of these):

Brand name, including common misspellings
Brand product names
All mentions, comments, reviews and direct messages
Reviews across various platforms