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The packaging of your product (its wrapping, for French speakers) is one of the essential elements of your marketing strategy.

If you know how to exploit this aspect of your campaign correctly – in other words, if you develop well-thought-out and creative packaging – you will ensure that you make a good first impression and leave a memorable experience for the public interested in your products.

These will then stand out from the crowd and your brand message will be highlighted to consumers.

However, to open the doors to the international market , you cannot simply keep your original packaging.

Indeed, it will be essential to adapt it to each new zealand business email list target audience so that they can identify with your brand message, and so that it arouses interest; and for this, there is nothing better than calling on translation services to transpose (and localize) the texts present on your packaging.

Let’s take a closer look at the benefits that translating your packaging could bring you, because it could well be that the future of your brand depends on this type of language service.

The Importance of Consistency in Your Brand Message
It is important to understand that the translation of packaging must appear perfectly natural in the language of the target audience, without neglecting the signature and tone of your brand.

Indeed, each piece of information, each ingredient, each text, each label present on the packaging of your cosmetic , medical, food, etc. product must be faithful to the original language, while retaining its marketing function.

In order to ensure the success and achievement of your business in the market you wish to enter , it is essential to maintain a certain consistency in your brand message, no matter what product you wish to sell.