It is February when the news of the first case of Coronavirus in Italy breaks out: panic and questions begin to arise. The flood of news from the news, newspapers and, above all, social media is uncontrollable. There is talk of whatsapp number russia a contagion that started in Codogno, in the province of Lodi, which will end up spreading throughout Italy with an exponential number of patients positive for the virus.
Up until today, mid-March, with Italy declared a "red zone". There are many rules, directives, advice and precautions taken by the government to contain the virus; among the main and most obvious: wash your hands often, avoid crowded places, do not touch your eyes and face and stay at home as much as possible. But, in this emergency perspective, how can and should companies behave with their activities conducted on Social media especially with regards to the publication of content?
Government advise us to reduce our social life and disrupt our daily rhythms by staying at home, perhaps in front of the TV and social media. In this regard, the latter play a very important role. In fact, during this period of "quarantine" we are called to review the media activity of our channels.
Businesses and companies must move in this direction: to behave responsibly and respectfully of the moment we are living in, avoiding alarmism and without completely leaving the scene, remembering to be close to consumers and citizens.
For the first time, our country is facing a catastrophic change in which it must still know how to manage the emergency. It is in this changed scenario that companies must know how to communicate in the appropriate way. At this point we find ourselves at a crossroads: either we all remain alone or we lend each other a hand by remaining human and doing the interest of our economic activity; also taking into account the social reality and the importance of education in citizenship and health of our Bel Paese.