The article explains:
What is Personnel Marketing?
2 principles of personnel marketing
Advantages and disadvantages of implementing personnel marketing
Development of the company's HR brand as part of personnel marketing
Main functions and tasks of personnel marketing
Internal and external personnel marketing
Stages of Personnel Marketing Management
Personnel Marketing Tools
Monitoring and measuring the effectiveness of personnel marketing
Examples of companies successfully using personnel marketing
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Personnel marketing is a new word investor database in hiring, developing and retaining employees within the walls of one company. High staff turnover is not beneficial to anyone, especially to a business that requires a long period of training for employees. It is a shame when people in whom time and money were invested start leaving not because of the higher salary offered, but because of subjective factors that competitors broadcast as their advantages in personnel policy.
The task of HR marketing is to prevent such an outcome, to create an internal staff reserve, a functioning system of corporate values. This is a long and labor-intensive process, but all efforts pay off handsomely. You will learn how to properly build personnel marketing from our material.
What is Personnel Marketing?
For many Russian companies, personnel marketing is still not something significant and is not included in the list of priority areas of activity of HR departments. At the same time, its benefits for an enterprise of any size can be enormous.
Marketing an organization's personnel can influence the quality of its personnel and ensure the company's growth and development.
It is important to build a system that will ensure a smooth process of studying the needs of employees, identifying the qualities of employees that are useful to the company, studying the situation on the labor market, determining ways to form internal and external pools of candidates, that is, a staff reserve.
An HR marketer is a kind of sales manager whose tasks include finding clients who are interested in the company's vacancies, collecting "leads" for job opportunities that will appear in the future, advertising the company as an employer, building its positive image, and tactical management of HR tasks.
What is Personnel Marketing?
A specialist in this field studies the needs of candidates for various positions in the company and ensures that they are met. It is important that all participants in these relationships benefit from such cooperation.
Personnel marketing uses the achievements of psychology, sociology, management theory, sales and marketing in general. A person with his needs becomes the main object of this discipline, the main value of the company in which he works. This is due to the fact that employees are considered the driving force of business.
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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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