Understanding consumer behavior patterns is key to knowing what your customers need, how they think, and how you can reach them from your business.
Consumer behavior theories study the actions that individuals carry out when searching for, purchasing, using, and evaluating a particular product.
In this sense, these theories are tools that can help you understand your customers' habits and what factors influence their purchasing decisions.
In this post you will learn telephone number identifier philippines about some of the most important consumer behavior theories . They are:
Utility theory
Cardinalist approach
Neoclassical consumer theory
Post Keynesian consumer theory
Social psychological theory
Hierarchy of needs theory
Behavioral learning theory
Operant conditioning theory
While all of these theories are intended to guide companies in managing individual consumption variables, they differ from each other in relation to the perspective they offer and the approach they use.
That's why, in this guide you will see each one in a simple way so that you can apply them to your business and you will learn the definition of consumer behavior . Keep reading!
Summary
Consumer behavior is the actions that customers take in their journey to obtain products or services. It includes the phases prior to the purchase decision.