Conversion Marketing Trends: Keep the Conversation Going

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No matter what lead generation software you use, if the potential customer can't remember you, the chances of them converting from a lead to a customer are very low. If you don't keep the conversation going, even if you generate thousands of leads a month, your website's conversion rate will remain the same.

A good way to get around this is to continue nurturing the leads you generate through whatever lead generation software you’re using. Nurturing email sequences are quickly becoming an essential part of conversion marketing, and if you’re not familiar with them, it’s time you jumped on the bandwagon. A nurturing email is an email that marketers send to move users from the consideration phase of a lead funnel to the decision phase.

The goal of these emails is to show more details about a product or service and highlight its best features. You can also send a sequence of emails to nurture leads. For example, start with educational content and later in the sequence, introduce your products in more depth. It's a great way to make sure your potential customers don't forget about you.

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Conversion Marketing Trends: Retargeted Ads
Retargeting ads have been a staple in conversion marketing for quite some time now. But this trend is only growing in popularity and is likely to grow even more in 2023. For those who don’t know, retargeting is using ads to re-engage a website visitor who left without purchasing or responding favorably to your CTAs.

Setting up a retargeting campaign is now easier than ever. All you have to do is install a pixel on your website to capture the audience that comes to your website, and then design ads targeted to that specific audience. As with nurturing emails, this is a great way to keep your potential customers thinking about your brand. But every visitor has different goals and interests, which means retargeting doesn’t work with a one-size-fits-all approach.

So make sure you find your targeted demographics and create ads that specifically cater to compliance directors email lists them. Since it's a huge waste of money if you can't convert visitors who come to your website through ads, combine this trend with micro-engagement and nurturing emails for the best results!

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Conclusion
In the digital age of running a business, conversion marketing is more important than ever. That’s why it’s important to keep an eye on new trends that help increase your website’s conversion rate. The most important thing to increase your website’s conversion is to consistently attract visitors.

Whether it’s through microinteractions, retargeting, or nurturing emails, this is the best way to ensure you’re getting the best possible ROI from the lead generation software you use. The other key element of conversion marketing is driving traffic to your website.

You can use influencer marketing to drive traffic and interactive video content, as well as mobile optimization, to help you retain the traffic you’ve attracted. Less bounce, after all, means more conversions!

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