How to read the Assisted Conversions report

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In this case, the conversion source will be displayed as "direct/none" on the conversion screen of the Google Analytics report. This is because the inflow from the bookmark is counted as a no-referrer since the referrer is not sent. If you would like to know more about no-referrers, please read the following article, which provides a detailed explanation.

Reference: What is No Referrer in Google Analytics? Explaining the cause and solution!

However, if you look closely at this example, you learned of the existence of site A through vp purchasing officer email lists its listing ad, and you decided to buy the boots through its banner ad. In other words, both the listing ad and the banner ad influenced your purchase of the boots (= conversion from site A).

In this way, a visit that was not the direct cause of a conversion but triggered the conversion or had some influence on the conversion is called an assisted conversion.

By looking at assisted conversions, you can get a more specific understanding of what actions users actually took to achieve a conversion .
When performing access analysis, it is important to check not only conversions but also assisted conversions.