Advertising in Yandex media network

babyrazia113 · Post by **babyrazia113** » Tue Jan 21, 2025 6:27 am

Display advertising provides opportunities for visual impact on consumers, increasing brand and product recognition. Banners, videos and other formats placed on thousands of partner sites in the Yandex network can be used here.

An example of an effective media campaign: a restaurant complex from St. Petersburg, which, with the help of videos and creative banners, was able to attract attention to the launch of a new menu and increase the number of table reservations by 30%.

3. Optimization of advertising campaigns
Audience segmentation and targeting
To ensure that Yandex advertising gives the best results, it is important to set up audience segmentation correctly. Yandex offers flexible tools for targeting by interests, behavior, demographics, time of day, and many other parameters.

A sports nutrition company from Kazan used custom targeting to show oman consumer mobile number list ads to a target audience interested in fitness and healthy lifestyle, which increased conversion by 40% compared to previous periods without targeting.

A/B testing and analytics
A/B testing is a great way to identify the most effective variations of advertising messages and strategies. This approach allows you to test different versions of the same ad for different audience segments, determining which one works best.

Yandex.Metrica tools provide the ability to deeply analyze the results of advertising campaigns, which helps in optimizing and increasing the profitability of advertising expenses.

4. Using additional services and functions
Advertising strategies and automation
Yandex.Direct offers a range of ad display strategies that can be used depending on your business goals. Automatic strategies allow you to optimize costs and improve efficiency without constant advertiser intervention.

For example, a flower delivery company from Yekaterinburg applied the "Average cost per click" strategy, which ensured stable traffic to the site, while reducing the average cost of attracting a client.