An indicator based on influencer transparency: The credibility score

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The credibility score established by Kolsquare thanks to its technological solution has this functionality: it gives a score out of 100 to each profile that evaluates the quality of its audience and its commitments. A score that allows content creators to validate their work and their seriousness.

How is this credibility score calculated?
This score ranges from 0 to 100 and is the minimum percentage of followers that are considered real accounts (as opposed to bots – fake accounts). For example, a KOL with 100,000 followers and a credibility score of 20 has at least 20% of their audience – i.e. at least 20,000 followers – who are considered real accounts. The remaining 80% may well be bots, but this says nothing about the quality of a KOL as far as the KOL marketing business is concerned.

To establish the credibility score of historical followers, Kolsquare takes into account several factors: profile photos, bio descriptions, number of posts, as well as the proportion of followers.


Transparency: a communication argument for influencers towards their community
KOLs need transparency in their contracts and remuneration. Transparency also means vp facility manager email database respecting current regulations and being transparent with influencer communities.

Each association must be clearly and directly identified as such: the commercial nature of a message must be instantly understood by subscribers. Transparency is what allows influencer marketing to be structured, content creators to be professionalised, brands to be reassured and subscribers to be informed: it is essential.

Interview with Mohamed Mansouri, DELEGATE DIRECTOR - ARPP
Photo retouching is widely used in the fashion industry, is it a problem in an influencer campaign?
This is something we see especially in the beauty and cosmetics industry. In the case of ARPP, the rule is this: digital techniques must not modify the image in such a way as to obtain misleading characteristics about the performance of the product. Embellishment for the sake of embellishment is not a problem in itself. It is rather a question of fairness and not using it as a performance argument. Then, on the issue of filters, there is also the issue of self-esteem, which is an issue that is in the air at the moment. The body positive movement is a real trend, I think it is something that will emerge naturally and organically from society and from brands.