In particular, among the first 3 sectors of products purchased online by Italians we have:
Fashion with about 48%
Beauty with 37%
Then there is the footwear sector with 32%, the health products sector search russian phone number with 28%, toys including gaming with 27% and finally the online purchase of meals with 21% ( Bitmat ).
It therefore appears that in 2022 the purchase of services grew the most, contrary to the statistics of previous years where the purchase of products predominated. This is also due to the return to life after the pandemic which seems to have occurred almost entirely only in 2022, when in fact people started traveling again and buying online for their holidays.
However, one should not think that this ever-increasing increase in online purchases necessarily means a loss of offline sales and the failure of all those who sell goods physically. The boundary between online/offline sales is in fact increasingly diminishing.
Many physical retailers, for example, are discovering how to create their own Ecommerce so as not to lose customers and, indeed, very often, increasing them.
stilverso- ecommerce
The online/offline collaboration works well even when we go to the store and the model we want is not available. In these cases a good sales assistant can advise us to buy the item from their online site.