A still from a TikTok video from designer Marc Jacobs and influencer Raymonte.

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They released several videos in their campaign with Nara Smith. The most popular video references her homemade lifestyle. She’s shown creating the iconic Marc Jacobs Tote Bag “from scratch. christmas island b2b leads ” The video earned over 16.1 million views and thousands of positive comments.

A still from a TikTok video from designer Marc Jacobs and influencer Nara Smith.

3. Swehl
The breastfeeding brand Swehl ignited controversy for their Times Square billboard featuring celebrity cookbook author Molly Baz. In the ad, she’s pregnant and partially nude holding cookies over her breasts with the tagline, “Just add milk.” Although the ad was removed after three days, the campaign sparked both outrage and support across social. The campaign illustrates the impact of shock value and influencer marketing.

An Instagram post by Sprout Social delves into the brand impact of Swehl's billboard ad campaign featuring Molly Baz, highlighting the brand's daring and effective approach.

Manage your viral social media campaigns
The truth about viral social media campaigns? The most successful campaigns don’t have virality in mind. Instead of trying to find a guaranteed recipe for mass reach, marketers should consider their goals and brand story while understanding the commonalities that shape viral content. With all the planning that goes into social media campaigns, you’ll need a comprehensive roadmap to guide your efforts. Our social media campaign brief template outlines everything you need from a content distribution strategy to a paid activation plan.