When it comes to content marketing

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Hubspot revenue growth Take this webinar, for example. HubSpot partnered with Hotjar to host a customer feedback webinar. b2b content partnership hubspot hotjar This webinar generated +5,400 Facebook shares. b2b content marketing social shares Now, with recent changes to Google’s search algorithm, content remains supreme. Low quality, thin, or spun content has been out for years. But, Google’s 2019 core updates focused on raising the bar on content even higher with a focus on increasing the visibility of original, insightful, and comprehensive content.


In addition to the SEO benefits, Content Marketing Institutes’ 2018 B2B research found that 58 percent of B2B brands use content marketing to nurture leads. Content marketing can be used to effectively russian email address list qualify leads and lead them through the sales funnel with useful, engaging content. Atlantech Online, Inc., a communications provider in the DC area, increase sales qualified leads by 355 percent just by simply updating their pricing page and dynamic CTAs to blogs.




However, B2B companies are not natural-born content creators. For starters, raise your hand if you’ve ever had to convince upper management of the value of content marketing?Or, been asked to increase ROI by 50 percent in the first month? And, do this all as a one person show with no budget or resources? These are all challenges I’ve faced building B2B content.