AI disclaimer examples from 3 brands

[shaownhasan]

The platform explains, “Image and laos business email list video content that is cryptographically signed using C2PA Content Credentials will be noted with the C2PA icon. Clicking on this label will display the content credential and available metadata, such as content source (e.g., camera model noted or AI tool noted to have been used to generate all or part of the image), and issued by, to and on information.”

But it should be noted that this verification only works if your content already contains C2PA credentials. If not, it’s best to disclose AI-generated content in your caption, if that aligns with your brand guidelines.

With most platforms starting to offer AI disclaimer labels, it’s not as important how you disclose AI-generated content (i.e., using their labels)—just that you do. Whether it’s in the caption, or a watermark on an image or video. Not only to remain compliant with community guidelines (and prevent your content from being flagged or deleted), but also to maintain trust with your followers.

Here are three brands who create AI-generated content, and how they opt to disclose it.

Meta
On Instagram, the platform identifies their AI-generated images and videos by including the hashtag #ImaginedwithAI in their captions and an “Imagined with AI” watermark in the lower left corner of their photos.

The company also tells a story about the use of AI in their captions, and encourages their followers to try specific prompts in their Meta AI platform (like “culinary mashups,” pictured in this post).

An Instagram image posted by Meta of AI-generated scenes interpreting food names as real scenes (like bread boats)