Consider these steps before searching for your influencers

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In addition to all these compelling reasons, however, marketers can’t just rush onto the platform and pick a star influencer. The truth is, not everyone can sell everything and not everyone with a high following is necessarily a good fit for your brand. Therefore, make sure you understand your target audience and the range of consumers you want to attract with your product. Consider their age, gender, interests, income and professional status, as well as their preferred brands.

Also, before you reach out to any influencer, determine your brand’s strengths , qualities, and differentiators, and define your brand’s public identity and message. This will go a long way in helping you find the right influencer for your next marketing campaign and deciding who will promote which element or product of your brand.

Once you have identified all of the above, set your goals and objectives to effectively and successfully target the right person to work with. It is therefore advisable to write a clear brief before taking any action and contacting potential partners.

Simultaneously with the campaign planning process, it is strategic to internalize the special characteristics and talents of influencers with the characteristics and format requirements of the application.

Collect all the data you can get
Now, let’s move on to tips on how to find Instagram influencers. The easiest way to start is by checking out your brand’s own followers . This will let you know who is already talking about your products and swearing by them. Since authenticity is key, this can be a smart way to connect with your brand’s followers. By browsing their profiles, you’ll want to get a sense of the content they share, their engagement rates, their communication style, and their posting habits.

Almost as simple and useful is analyzing your brand mentions. By comparing the data with that of your followers, you can establish an even more detailed view of who is talking about your brand . To get an idea of ​​the most influential voices in the sector, you can also consult lists of influencers who are important for your niche, for example fashion or photography.

In addition, you should also consider taking a look at hashtags. You have either created your own chief vice president marketing officer email database hashtags or you are looking for ones that are relevant to your brand and product. Especially the “top post” in the Instagram search helps you find those accounts with the highest number of followers that probably also have a professional account.

Use dedicated tools and the Kolsquare platform
While you can and probably should always use Google search, dedicated tools and platforms can help you even more by saving time and resources and providing useful, insightful information.

With the free download of the Chrome extension , Kolsquare offers your brand valuable statistics on the audiences of your designated KOLs . This data includes automatically calculated engagement rates, socio-demographic data of your audiences and location, as well as credibility scores of your audiences. The latter evaluates the audience and its engagement, thus avoiding scams and fake follower profiles by assigning a score out of 100 to each profile.

Kolsquare's Chrome extension also summarizes influencers' top interests, helping you get an idea of ​​whether their brand is in line with yours.

Even if you take the opportunity and immediately opt for a long-term relationship between the brand and the influencer, it is advisable not to commit to anything serious right away, but to start with a few posts, evaluate the results and then see if the chosen partnership works for both parties. By communicating openly, you will be able to establish a long-term partnership with your influencers.